Latest great post on co-creation from ConfusedofCalcutta
On ConfusedofCalcutta I recently came across this great article http://confusedofcalcutta.com/2008/11/15/whoa-reining-in-the-faster-horses/ that alone empahises the importance of what JP Rangaswami has to say, but more importantly the importance of what customers have to say.
As always walking-the-talk is the next most obvious thing to do…
If you are not yet familiar with Confused of Calcutta, you can find it at www.confusedofcalcutta.com – I recommend subsribing to the feed – my favourite part of the site is this sentence fragment “enterprise software consists of only four types of application: publishing, search, fulfilment and conversation”.
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